Rider x Twelve’Len was developed around the artist’s “40320” concept, a reference to the short lifespan of a bumblebee and the idea of making every moment count. The collection translated Twelve’Len’s visual language, including his recurring flower symbol and personal messaging, into a series of Rider sandals.

My role focused on developing new graphics and patches across existing uppers and sole units, adapting the artist’s identity into product while preserving the original footwear architecture. The result was a collaborative collection that connected Rider’s design language with Twelve’Len’s visual world and Miami cultural context.